VP, VBC Marketing Strategy & Consumer Experience

Job Description Job Description This position is accountable for several key areas: 1) Developing compliant, effective marketing and outreach strategies and content that increase awareness, engagement, enrollment, and ongoing participation among client members and participating providers, 2) Leading the engagement with client marketing counterparts to ensure alignment of strategies and to promote additional opportunities for HOPCo’s VBC program success, 3) Collaboration with technical teams to …