Descripción
Head of Editorial About TOTEME TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations, and the notion of style. With an appreciation for how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are realized in authentic materials, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals, and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create women’s and men’s collections spanning ready-to-wear, shoes, bags, accessories, and jewelry. The Role TOTEME is looking for a Head of Editorial to join our team in Stockholm on a full-timebasis. In this role, you will define and lead TOTEME’s global editorial direction, shaping the brand’s voice and narratives across women’s and men’s collections, markets and customer touchpoints. You will report to the Chief Marketing Officer and work directly with the Creative, Brand and Communications Teams. Responsibilities Define and evolve TOTEME’s global editorial direction, tone of voice and messaging principles. Develop seasonal narratives, collection briefs and notes, and oversee the seasonal editorial calendar. Lead editorial concepts and messaging for campaigns, launches, collaborations, events and key brand initiatives. Own editorial storytelling and copy for seasonal newsletters and organic Instagram, and develop new storytelling formats. Write and shape brand statements, press releases, corporate messaging and communications for senior leadership. Lead naming for key products and develop product stories that connect to wider seasonal and brand narratives. Establish messaging frameworks that guide consistent communication across teams, regional markets and retail education. Provide editorial direction to the Lead Copywriter, setting priorities and workflows and reviewing key communications. Parti