Descripción
1 Social Media-Manager/in Your responsibilities at waterdrop®: * As a Social Media Manager (m/f/d) you will develop and execute a comprehensive Social Media strategy to increase brand visibility, engagement, and follower growth. * You will plan and manage a content calendar for all Social Platforms, aligning posts with seasonal campaigns, product launches, and brand milestones. * You will conceptualize and create high-quality, engaging visual and written content (such as images, carousels, Reels, and Stories) that aligns with waterdrop's brand voice and aesthetic. * You will collaborate closely with internal creative teams, external creators and partners to produce and repurpose content, ensuring brand consistency and authenticity. * You will write compelling, on-brand captions that resonate with our audience, encourage engagement, and align with each post's objectives. * You will monitor and engage with followers daily, responding to comments and tags to foster a sense of community and brand loyalty. * You will implement effective community management strategies to handle questions, feedback and user-generated content, ensuring a positive brand experience for followers. * You will track and analyze key metrics to evaluate strategy performance, producing weekly, quarterly, and campaign-specific reports with insights, trends, and actionable recommendations. You'll keep global guidelines fresh and relevant, making sure every local team has what they need to stay on brand. * You will partner with the Paid Social team to ensure organic and paid content aligns and reinforces campaign goals. * You will conduct regular research on audience behavior, competitor activities, and Instagram trends to identify new opportunities and keep waterdrop ahead of the curve, using these insights to inform broader content and marketing strategies.Your strengths and qualifications: * You have 2-3 years proven experience in social media management at a major brand or organization, with a st