Descripción
---base:meta-keywords:meta-viewport: width=device-width, initial-scale=1.0title: Marketing Manager Diabetes Care, Switzerland--- Marketing Manager Diabetes Care, Switzerland============================================**Marketing Manager Diabetes Care, Switzerland** **This position works out of our Site in Baar in the Diabetes Care division.** **Primary Objective of Position** * Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales. Leading and developing the local marketing team. **Accountabilities** * Define brand strategy for the Swiss market* Create and track in\-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.* Full A\&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.* Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.* Ensure sales teams are well trained and able to execute strategies effectively.* Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).* Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.* Lead Insights generation and Marketing Planning.* Lead and develop the Swiss marketing team* Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)* Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards **Qualifications:** * Educated at university degree level or equivalent experience* L