Marketing Operations & AI Lead (IT)

Marketing Operations & AI Lead (IT) Miejsce pracy: Kraków Twój zakres obowiązków Own the Marketing Engine End-to-End: Design the funnel model for a long-cycle enterprise B2B motion (lifecycle stages, MQL/SQL definitions agreed with Sales, conversion measurement), then build it: HubSpot architecture, lead scoring, attribution, and the management reporting layer. Migration & Integration (First 6 months priority): Unify and migrate entirely from the current CRM to HubSpot. Implement automation bet…