Descripción
What type of breed are we looking for? Our D2C channel is where we meet pet parents directly. No middleman, no shelf to fight for. It's how we build real relationships with the people (and pets) who love our food. And it's not a side project. Our webshop is a serious business in its own right, representing a significant share of everything we sell, with a subscription base, a real tech team behind it, and years of compounding growth already on the clock. You'd be stepping into something that works, with the mandate to make it considerably bigger. We're looking for a D2C & Digital Product Manager to own the roadmap that gets us there. You'll lead our Digital Product Team (2 full stack developers, a data engineer and product designer) and report directly to our Head of D2C. You won't own the P&L. You'll own the roadmap that drives it, which in practice means you decide what we build, in what order, and why. What is in your bowl? Own the roadmap that drives the channel You decide what we build next and what waits. That means holding a clear point of view on where the growth actually is, translating it into a prioritised roadmap, and defending it when six good ideas arrive in the same week. You'll be measured on whether the channel grows profitably and sustainably, not on how many things got shipped. Turn first-time buyers into a pack that stays First purchase, subscription, loyalty. That's the journey, and it's yours to design end to end. Every step where a pet parent hesitates, churns, or quietly stops caring is a step you get to fix. CAC, LTV, AOV, retention and variable margin are the scoreboard, and CRM is one of your sharpest tools for moving them. Own the campaign calendar Product launches, seasonal moments, always-on lifecycle flows. You plan them, build them with your team, run them, and evaluate them honestly afterwards, together with Brand and Media. Lead a team of four by example Two full stack developers, one data engineer, one product designer. You'll set