Descripción
Communication & Campaign Leadership Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation. Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work. Develop and execute best-in-class annual communication plans aligned to brand strategy. Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration). Brand Positioning & Equity Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team. Develop and safeguard the brand equity framework and visual identity guidelines. Ensure consistent brand expression and consumer experience across all touchpoints. Media Strategy Own the development and execution of media strategy across paid, owned, and earned channels. Optimise media mix and budget allocation for maximum reach, impact, and efficiency. Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends. Consumer & Category Insights Monitor category dynamics and brand performance using market data and consumer research. Identify emerging consumer needs and translate insights into actionable brand and communication initiatives. Partner with the insights team to build a deep understanding of the BNX chocolate consumer. P&L Ownership & Financial Management Own the brand P&L, including forecasting and marketing budget management. Drive net revenue growth and margin performance within your area of responsibility. Work closely with finance to track investment efficiency and ensure delivery against business targets. People Leadership Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance. Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition. Cross-Functional Collaboration Part