Marketing Strategist (Persona & Journey Design)

About the Role : We are seeking a data-driven and empathetic Marketing Strategist to optimize AI recruitment platform. In this role, you will move marketing beyond broad demographic categories and focus on creating deep, research-based student personas. You will map the complex decision-making journey of prospective students from initial discovery to matriculation and design targeted campaigns that address their unique goals, financial barriers, and emotional needs You will be responsible for m…