Descripción
**Introduction de la société**At Swatch, we thrive on surprise. Whether it's with our collections, action sports or artistic collaborations, we don't stay inside the box. We're here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That's what we do best, and that's what we've done since 1983\.Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries \- unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we're more than just a watch company.Are you one of us? Join our team.To reinforce the advertising team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a:**PR \& Social Media Project Leader Swiss Market 100% (w/m)****Description du poste*** Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.* Build and maintain strong relationships with journalists, media partners, influencers and content creators.* Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.* Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.* Manage influencer partnerships from identification and briefing through execution and performance reporting.* Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.* Plan and execute media events and influencer activations.* Monitor media, consumer and social media trends, translating insights into communication opportunities.* Collaborate closely with i