Descripción
1 In-House Programmatic Specialist (all genders) 1210 Wien, Job-ID: pze3wyxz Your responsibilities * End-to-End Campaign Trading & Optimization You manage the daily setup, pacing, bidding strategies, and optimization of all programmatic display, video, audio, and connected TV (CTV) campaigns. You leverage platform-native bidding algorithms, frequency capping, and custom rules/scripts to consistently hit performance KPIs. * Marketplace Management & Publisher Relations You negotiate directly with supply-side platforms (SSPs) and premium publishers to secure Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) deals that drive efficiency and scale for our campaigns. * Creative Management & Ad Operations You traffic and manage creatives via CM360 (Google stack) or Trade Desk's native creative library, ensuring proper ad serving, rotation, and format compliance across display, video (VAST/VPAID), audio, and CTV formats. * Measurement, Attribution & Performance Dashboards You build transparent, automated performance dashboards to track media costs, tech fees, and platform margins. You implement and maintain conversion measurement using Floodlight activities, CM360 attribution models, and/or Trade Desk Universal Pixel & conversion events. * Stakeholder Communication & Community Leadership You translate complex programmatic data into clear business insights for internal teams (Marketing, Creative, Leadership). You actively contribute to our internal Programmatic Community and share expertise across the organization. Your qualifications * Deep Programmatic Trading Experience You bring 3+ years of hands-on programmatic trading experience, with at least 2 years of intensive, daily work inside a DSP platform. Proficiency in one platform is required; working knowledge of multiple platforms is a strong advantage. Prior experience at a digital media agency or as a certified Google Marketing Platform (GMP) partner and/or Trade Desk certified partner is highly preferred.