Regional CRM Strategy & Creatives Lead

Samsung Electronics Singapore seeks a CRM Strategy Lead to drive regional CRM and 1st-party data marketing across SEAO. You will translate business objectives and KPIs into audience strategies and lifecycle campaigns, partnering with Campaign Operations, Martech and marketing teams to deliver connected, relevant customer experiences. The role focuses on defining campaign strategy, ownership of end-to-end execution, multichannel journeys, loyalty programs such as Samsung Members and Samsung J-18…