Lifecycle Marketing Lead – CRM & Growth Strategy

Glovo is seeking a Senior Lifecycle Marketing Lead to own the CRM strategy across onboarding, engagement, reactivation and retention. You will steer multi-channel campaigns and lead a team of lifecycle specialists, partnering with tech, data, design and brand to scale personalized communications. You will leverage analytics to optimize segmentation and messaging, continuously testing and innovating to improve customer lifetime value while aligning with business goals. J-18808-Ljbffr