Performance Marketing Specialist

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads . Manage campaigns for e-commerce websites , including product-based advertising, lead generation, conversions, and revenue-focused campaigns. Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals. Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conv…