Senior Brand Partnerships Lead (Sports & Culture)

Adidas Singapore is seeking a dynamic Sports & Culture Marketing professional to lead and execute a bold Brand Partnerships strategy in Singapore, overseeing SpoMA and EIM. You will manage partner acquisitions, activations, and end-to-end servicing, aligning with Global, EM, and SEA priorities to maximize brand impact and ROI. You will negotiate with athletes and influencers, coordinate with internal teams, monitor budgets, and report on performance, ensuring compliant partnerships and strong J…