Descripción
Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first\\-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e\\-grocery is changing fast. \*\*Important notes:\*\* It's possible to take up this role based at our offices in ECUBLENS (VD). What impact do you have? \* Own strategic new\\-customer growth and activation end to end: set targets, build the roadmap and be measured on new\\-customer volume, acquisition cost, early repeat rates and customer value. \* Win the right customers in the regions where growth makes sense. \* Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one\\-off campaigns. \* Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit. \* Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities. \* Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region. What do you offer? \* Education: Completed degree (university / university of applied science / higher technical college) \* Specialization: Business, Marketing, Economics or another related field \* Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e\\-commerce or digital products \* You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e\\-commerce, apps or subscriptions. \* You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps. \* You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that