Head of Lifecycle (Salesforce Marketing Cloud Required)

Job Description Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue. Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time. Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem. Turn data into g…