Lifecycle Marketing Manager

We have partnered with a major Australian cultural institution that reaches millions of people each year, on site and online. They are building out how they market to audiences rather than to events, and this role leads that work. The role You own always-on marketing: who the audience is, how they are segmented, and what brings them back. That runs across acquisition, growth and retention, includes an existing membership base to develop, and comes with the measurement to prove what is working. …