Descripción
**The company** Tissot has been growing and developing its tradition of innovation since 1853\. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times. We are hiring our next **Social Media Specialist,** based in Le Locle to join the International Digital Marketing team at Tissot Headquarters ! **Job description** **As Social Media Specialist,** you will be responsible for overseeing the company's social media accounts and develop the visibility and desirability of the brand by implementing the social media organic content strategy. * Lead the day\-to\-day management and development of the company's organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms. * Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches. * Work closely with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media. * Drive the creation of dedicated social\-first content with internal teams, agencies and external partners. * Maximize the organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations. * Monitor and analyze social media performance and proactively identify opportunities for growth and engagement. * Support influencer and creator initiatives, from profile identification to content coordination and amplification. * Support and guide local markets in highlighting