CRM Manager (Iberia) - Entertainment multinational company

Lead the onboarding of each festival into the Central Marketing CRM Team, assessing its current CRM setup as a first step: some festivals already run on Braze with existing journeys and data, others use a different platform For festivals already on Braze: audit existing journeys, segments, and data quality, then migrate and rebuild them to centre of excellence standard within the shared workspace architecture For festivals not on Braze: within their existing platform identify and execute quick …