Area Sales Manager - HoReCa

Handle and develop the HoReCa channel business for the assigned territory. Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients. Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes. Lead and manage field teams comprising Sales Officers and TSIs. Drive primary sales, secondary sales, and collections as per business plans. Identify and develop …