Senior Director, Affluent & Wealth Marketing

Standard Chartered Bank is seeking a seasoned marketer in Singapore to drive the Affluent and Wealth proposition. You will develop and execute strategic initiatives to strengthen the wealth brand among affluent clients while partnering with stakeholders to deliver programmes that expand the client base. You will lead end-to-end campaigns, coordinate with agencies, and optimise paid media across channels to achieve business outcomes, with a focus on client engagement events and strong brand J-18…