Descripción
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. We are on a growth journey – now looking for our next star – a passionate Master's Thesis student with a strong interest in human-centered design, user research, and innovation. Exploring new opportunities and transforming insights into impactful product experiences. You bring creativity, analytical thinking, and a drive to tackle complex challenges. About the position As a Master’s thesis student collaborating across Group Sustainability, Global Design, and Global Marketing, you will investigate how product design, consumer insights, brand positioning, and strategic partnerships can make outdoor products and experiences more accessible, relevant, inclusive, and desirable. Women will serve as the primary research focus and starting point for uncovering overlooked needs and barriers. The ambition is not to design exclusively for women, but to translate these insights into inclusive solutions with broader market relevance. Building on recent Design for Inclusion research, consumer insights, and market segmentation, you will turn research findings into actionable recommendations for future product concepts, experiences, marketing strategies, and collaboration opportunities. Duration: Planned for 6 months (Spring Semester) Team: Open to 1 or 2 students working together Your main responsibilities Conduct qualitative and quantitative user research with diverse user groups, with a particular focus on women, to understand needs, preferences, experiences, and barriers to outdoor participation. Evaluate current outdoor gear and translate research findings into clear, actionable recommendations for product design, accessibility, and user experience. Develop messaging and brand recommendations that help make outdoor experiences more relevant and welcoming to a broader audience. Benchmark how leading bra