Descripción
Raiffeisen Bank Int... 1 SEO/GEO Content Strategy Manager (f/m/x) Your mission at RBI: SEO/GEO Strategy & Optimization * Develop and evolve the SEO and GEO strategy across RBI Group and its subsidiaries. * Advise local teams on SEO and GEO readiness and support implementation of best practices. * Conduct keyword research, prompt research, and competitor analysis to identify content opportunities and user intent. * Execute hands-on on-page optimization of landing pages and website content to improve search and AI visibility. * Define and enhance information architecture, internal linking concepts, and topic structures. Technical SEO * Conduct technical SEO audits covering crawlability, page speed, indexability, structured data, and overall website health. * Identify optimization opportunities and develop prioritized roadmaps in collaboration with development and UX teams. * Support implementation of technical SEO and Schema Markup requirements. Monitoring & Insights * Monitor SEO and GEO performance, including traffic, rankings, AI mentions, and citations. * Analyze LLM-generated answers from platforms such as ChatGPT, Perplexity, and Google AI Overviews to identify visibility gaps and optimization opportunities. * Create stakeholder reports and provide data-driven recommendations for improving organic and AI-driven visibility. Collaboration * Work closely with Content Management, UX, development, and marketing teams. * Educate stakeholders on SEO and GEO best practices to ensure consistent and scalable execution. * Stay up to date with industry trends, AI search developments, and emerging optimization techniques. Your core competencies: * 4+ years of hands-on experience in SEO, including technical SEO, content strategy, and link building. * Solid understanding of GEO and AI search optimization. * Experience with Google Search Console, SEMrush, Ahrefs, Rankscale, or similar SEO platforms. * Strong knowledge of structured data, crawlability, website performance, and t