Descripción
Company Description Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward\-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance \& insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly. Job Description Your Mission As a Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple SMG business units ( Real Estate, Automotive, General Marketplaces or Finance). You won’t just optimize pages — you will help shape product features, scalable landing page systems and platform capabilities that generate long\-term organic growth across platforms our users search. You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products. Your goal: turn user demand into scalable platform growth. What you will do Growth \& Strategy * Own and execute Roadmap initiatives * Translate search demand into product initiatives and growth opportunities * Plan initiatives based on hypotheses, impact estimation and ROI potential * Identify scalable growth levers (indexation, internal linking, landing page generation, content systems) * Understand user behaviour across different search \& discovery platforms and adapt your strategy accordingly Product\-Led SEO * Work closely with Product Managers to integrate SEO into product development * Define SEO requirements for new features and platform capabilities that are scalable .across SMG’s portfolio * Build frameworks that enable growth beyond manual optimizations * Help teams understand why SEO matters, not just what to implement Stakeholder Collaboration * Act as a trusted advisor for Product, Engineering and Marketing * Communicate clearly with both technical and non\-technical stakeholders * Drive al