Descripción
The Senior Brand Manager is responsible for: market share growth, net revenue and margin performance, brand equity metrics, successful innovation rate, and distribution and in-store execution quality. What Extra Ingredients You Will Bring Strategic Thinking & Execution — Solid strategic thinking with strong execution skills: able to move seamlessly from business analysis to defining what to do with it, identifying the key actions, and translating data into clear next steps. Communication & Influence — Able to structure recommendations so that stakeholders quickly understand the context, the rationale, and the step needed — whether a decision or a request for support. Rigour & Attention to Detail — A natural reflex to cross-check key numbers, spot inconsistencies across documents, and ensure overall accuracy before sharing. Consumer-Centric Mindset — Deep understanding of consumer needs; uses insight to shape brand direction and portfolio decisions. Brand Building & Creativity — Passion for brand building with strong creative judgement and storytelling ability. Financial Acumen — Data-driven decision-making through strong analytical skills and solid P&L management expertise. People Leadership — Strong people management skills; experience developing talent and working in a matrix organisation. Growth Mindset — Autonomy, resilience, and ability to stay current with new developments including AI, digital commerce, and emerging marketing trends. Education, Certifications & Requirements Education: Master's degree, preferably in Marketing, Business Administration, or a related field. Experience: Minimum 7 years of FMCG brand marketing experience, with proven expertise in brand building, portfolio strategy, and new product development. Brand & Portfolio: Proven track record in brand and portfolio strategy, pricing, and innovation development; experience defining brand growth models and translating long-term strategy into concrete short-term interventions. Market Knowledge: