Descripción
We're looking for a Digital Marketing & CRM Specialist who can do two things exceptionally well: drive demand through paid media (Google, Meta, LinkedIn) that efficiently converts prospects into leads, and build operational excellence through HubSpot mastery, marketing automation, and data-driven optimization. This is a hands-on, execution role where you build campaigns, optimize funnels, clean data, create workflows, and report on performance. You'll be given clear strategic direction from our Head of Marketing, and your job is to make it happen with technical excellence. What you'll do Manage paid advertising campaigns across Google Ads, Meta/Instagram, and LinkedIn, deciding how to allocate, when to scale, and when to cut. Own HubSpot CRM as the expert, administrator, and architect — organising leads, implementing lead scoring, creating lifecycle stages, and building automated nurture workflows. Build and optimize landing pages, email campaigns, forms, and conversion points across the website to improve performance. Track everything — campaign performance, channel attribution, conversion rates, and funnel metrics. Build dashboards for monthly and quarterly reporting. Coordinate with our SEO agency to implement technical recommendations and grow organic traffic. Test, measure, optimize — continuous A/B testing of ads, landing pages, emails, and forms to improve ROAS and conversion rates. You're a Great Fit If You Have: Must-Have: ✅ 3 + years performance marketing or marketing operations - you've managed significant ad budgets and delivered results. ✅ HubSpot expertise - certified, deep knowledge of automation, workflows, and CRM. ✅ Proven paid ads experience - specifically Google Ads and Meta, with portfolio showing campaigns you've managed and results achieved. ✅ Analytical and data-driven - comfortable with spreadsheets, dashboards, attribution modeling, A/B testing. ✅ Hands-on executor - you build campaigns, write ad copy (short-form), create landing pages, set