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Activation Manager

Bacardi

Barcelona📅 20/10/2026

Descripción

RESPONSIBILITIES Execute implementation of the “Winning In” customer marketing strategy in KC. Building long-term relationships with key strategic customers. Ownership of the A&P budget and tools allocated to the City. Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers. Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. BTL Agency Managemen…
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