CRM Strategy & Creatives (Assistant Manager) - 4 months maternity contract

Position Summary The CRM Strategy Lead is responsible for leading Samsung’s regional CRM and 1st-party data marketing strategy across SEAO, driving customer engagement, conversion, retention and loyalty. The role translates business objectives, CRM KPIs, customer data and behavioural insights into audience strategies, customer lifecycle approaches and impactful CRM campaigns. The role owns CRM campaign strategy and execution in partnership with the Campaign Operations team and works closely wit…