Descripción
As an internationally active fashion company, we create fashion and accessories with clear architectural lines for the modern woman. From the idea to the finished product, we work on our collections with passion and high-quality standards. With us, you have the opportunity to contribute your personality in an inspiring and creative working environment - become part of our Akris team: Together, we create! To reinforce our team in St. Gallen we are searching for a ** Digital Marketing Manager (f/m/d)** For this role we are seeking an experienced and hands-on digital marketing professional who combines strategic thinking with strong operational execution. Working closely with cross-functional teams and external partners, you will drive digital marketing initiatives that strengthen brand visibility, customer engagement, and business growth. This includes the following tasks: * Develop and execute the company’s overall **digital marketing strategy**, aligned with business and commercial objectives. * Plan, manage and optimize digital campaigns across relevant channels, including **paid social, Google Ads, SEO, email marketing, content and other digital platforms.** * Own the digital marketing budget and ensure effective allocation of resources and media spend. * Monitor campaign performance and identify opportunities to improve **ROI, conversion rates, customer acquisition and overall marketing efficiency.** * Manage and continuously improve the company’s website, landing pages and digital customer journey. * Work closely with content, sales, creative and other teams to ensure consistent messaging and effective campaign execution. * Manage relationships with external agencies, freelancers and other digital marketing partners when required. * Develop and maintain reporting dashboards, translating data into clear insights and actionable recommendations. * Conduct market, competitor and audience analysis to identify new opportunities and emerging trends. * Support the devel