Descripción
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. Scope and influence The Social Media Manager is responsible for goal setting and executing the growth- and engagement strategy for all Social Media channels towards the target groups defined by the Group Communication Strategy. This includes communication related activities such as. promoting the Volvo Group brand, implementing plans to engage target audiences and establishing productive relationships with key stakeholders and policymakers. The role is about being both a “thinker and doer”. Operationally the job involves tactical content planning, posting and responding as well as content creation and monitoring. Key responsibilities and accountabilities Develop messages, social media content creation and media outreach Understand target audiences and create strategies to effectively engage Work closely with stakeholders to develop content that drive employee engagement Be dedicated to and work in parallel with two of the strategic areas: profitability, thought leader and/or admired employer Work close with the communication directors on respective topic Support Volvo Group content network activities by actively sharing best practices Develop relationships with external key players to maximize exposure (e.g. industry magazines) Order content from suppliers when relevant Required experience and knowledge Minimum 5 years of hands-on experience in editorial that combines a long-term agenda and agile ways of working. Preferably from news agencies. Personality: Creative, yet structured, dialogue driven Excellent storytelling skills Excellent copywriting skills; writing for the web and SoMe, native english Basic video and photo skills Good image post-production skills B