Descripción
--- base: meta-keywords: meta-viewport: width=device-width, title: Digital Marketing & CRM Specialist --- Digital Marketing \& CRM Specialist =================================== **The company** Tissot has been growing and developing its tradition of innovation since 1853\. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times. We are currently recruiting a **Digital Marketing \& CRM Specialist** based in Le Locle to join the International Digital Marketing team at Tissot Headquarters ! **Job description** As a Digital Marketing \& CRM Specialist, you will support the management and continuous improvement of Tissot's Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot's brand website. Your main responsibilities will be as followed: * Build, test, and deploy email marketing campaigns across global markets. * Manage the global communication calendar in collaboration with Digital, E\-commerce, Retail, and Customer Service teams. * Support subsidiaries with campaign planning, execution, and best practices. * Ensure consistency, quality, and brand alignment across all customer communications. * Improve customer segmentation, personalization, and marketing automation initiatives. * Manage audience segmentation and customer targeting strategies. * Monitor campaign delivery, engagement KPIs, and reporting performance. * Ensure CRM integration across Retail, E\-commerce, Customer Service, and other key business initiatives. * Oversee the R