Segment Marketing Lead, EC2: Insights & Strategy

STB Singapore Tourism Board seeks a data-driven marketer to lead Established Careers (EC2) segment insights and influence global marketing, product and experiences. The role guides strategy across divisions, aligning initiatives with target segments and driving quality tourism outcomes. You will analyze data, develop actionable insights, and drive segment-first approaches in collaboration with internal units and external partners. A strong background in market research and campaigns is required…