Descripción
YOUR MISSION AT VOIAs a CRM Automation Specialist at Voi, you will strengthen our lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention across our markets. You will work hands-on in Braze to design, build, and optimise journeys that support users from onboarding through to loyal, high-value riders. Sitting within the CRM team and collaborating closely with Data, Marketing, and Product, you will make sure lifecycle initiatives are insight-led, measurable, and aligned with Voi’s broader growth objectives.You will: Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention. Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for optimisation. Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that can scale across markets. Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic. Develop reusable templates and scalable campaign structures that reduce manual work and improve consistency. Identify and implement opportunities to automate existing campaigns and expand lifecycle coverage across the customer journey. Design and run A/B tests across CRM channels (email, push, in-app) to improve engagement, conversion, and retention. Analyse experiment results, communicate findings clearly, and turn them into actionable improvements. Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities and other channel initiatives. Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation, while keeping visibility across journeys to avoid overlap and conflicting experiences.WHAT YOU NEED TO EMBARKYou are a data-driven CRM or lifecycle marketer who enjoys working hands-on with tools, journeys, and experiment