CRM Insights and automation specialist

The Opportunity We are seeking a technical CRM Automation & Insights Specialist to own the architecture of our customer engagement platform and the strategic insights that drive revenue growth. You will design and optimise automated customer journeys, develop deep understanding of customer behaviour and value, and partner with the wider CRM team to translate insights into measurable business outcomes. The role includes acting as a senior CRM subject matter expert, setting best practice, and hel…