Assistant Manager: ATHLETIFREAK

About the Brand Out of early mornings, long days, and the discipline it takes to keep choosing movement when comfort would be easier. Founded in 2021 in Basking Ridge, New Jersey by husband-and-wife duo Mo & Noor, the brand grew from our own lives in motion—training, working, building, failing, repeating. We were building what we couldn’t find: pieces that could move through every part of the day without asking you to dial it down or blend in. The clothes matter only because they support the wo…