Descripción
Your PurposeExplora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (three currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. An exciting opportunity exists for an accomplished editorial and marketing leader to join our newly created luxury travel brand Explora Journeys, based in our offices in Geneva, Switzerland. We are seeking a highly skilled and Gen-AI savvy Consumer Communications Director to shape how our brand is experienced through language. This is a strategic leadership role responsible for delivering a distinctive, consistent, and elevated brand voice across all content, overseeing copy development with final editorial responsibility, and driving impactful onboard marketing that elevates the guest experience and drives commercial performance.Your ImpactEditorial leadership & tone of voice: Establish and own the brand editorial standard. Translate complex hospitality offerings into clear, emotionally engaging messaging that elevates perceived value. Bring a talent for making the long or unclear short, simple and impactful, ensuring every word reflects the elegance, warmth and exclusivity of a luxury hospitality brand with a consistent tone of voice. Maintain copy frameworks, messaging guidelines, and tone-of-voice documentation.Creative writing and storytelling at scale: Lead the development of clear, compelling and brand-aligned copy across all channels and touchpoints. Oversee and write high-quality content including brand stories, destination narratives and hospitality experiences, subsequently scaling this across channels and audiences, meeting the specific requirements of each touchpoint.Edit