Retail Marketing Coordinator

<span><br></span><p><strong>Role: </strong><span>Coordinator, Retail Marketing</span></p><p><strong>Department</strong><span>: Retail and Sales</span></p><p><strong>Reports to: </strong><span>Manager, Retail Marketing and Sales</span></p><p><strong>Type: </strong><span>Full-Time</span></p><p><strong>Location</strong><span>: LA/NY Preferred</span></p><p><strong>Required Work Authorization: </strong><span>USA</span></p><p><br></p><p><span>Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing &amp; Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company.</span></p><p><br></p><p><span>You will work closely with the Manager, Retail Marketing &amp; Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life.</span></p><p><br></p><p><em>What you will do—</em></p><p><br></p><p><em>Retail Marketing Execution</em></p><ul><li><span>Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives</span></li><li><span>Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences</span></li><li><span>Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration</span></li><li><span>Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations</span></li><li><span>Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts</span></li><li><span>Support development of retailer meeting materials, presentations, and recaps</span></li><li><span>Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning</span></li><li><span>Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape</span></li></ul><p><br></p><p><em>Store &amp; Digital Merchandising</em></p><ul><li><span>Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders</span></li><li><span>Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines</span></li><li><span>Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed</span></li><li><span>Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes</span></li><li><span>Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets</span></li></ul><p><br></p><p><em>Cross-Functional Coordination</em></p><ul><li><span>Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution</span></li><li><span>Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines</span></li><li><span>Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed</span></li><li><span>Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met</span></li><li><span>Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities</span></li><li><span>Identify o