Descripción
Head of Organic Growth and SEOZürich OfficeAre you ready for a dynamic role in a truly international environment?As Head of Organic Growth and SEO, you will define and execute a holistic strategy to maximize visibility across traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers. Your leadership will be critical to EF’s mission of driving student enrollment through organic growth across 50+ markets and 25+ languages.Strategic leadership:• Own the global strategy for organic visibility, including search, social, AI, and off-site channels such as digital PR, partnerships, and third-party platforms, ensuring EF is cited, quoted, and recommended.• Deliver technical architecture and oversee core SEO fundamentals, including crawlability, indexing, site performance, structured data, and multilingual strategy.• Build scalable content frameworks and global guidelines that enable local teams to execute with consistency and impact.• Stay ahead of trends in search, social, and AI, adapting quickly to algorithm and platform shifts. Team and cross-functional leadership:• Manage and develop a team of 6–8 specialists across SEO, content, technical, and social.• Collaborate closely with paid media, creative, PR, and engineering teams to integrate organic growth into broader acquisition strategies.• Foster a culture of experimentation, using query research, citation tracking, and continuous testing of content performance across search and social platforms to keep EF ahead of the curve. Content, signals, and authority:• Drive a content strategy designed to build strong, consistent, and authoritative brand signals across search, social, and AI-driven platforms.• Champion E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).• Align website, video, social, email, and PR to ensure consistency across channels rather than siloed execution.• Own organic distribution across social and community-driven platforms, lev