Descripción
We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years. In this role, you will transform shopper insights into engaging retail concepts that strengthen the consumer experience and drive commercial growth. Impact You’ll Make Strengthen shopper engagement and growth through a consistent multi-category visibility approach. Improve conversion and consumer experience through scalable solutions based on customer needs, shopper insights and data. Set new standards for retail execution across communication, electronic displays, fittings, furniture, and in-store settings. What You’ll Do Own the Perfect Store framework and transparency strategy across five categories and indirect retail channels. Develop and optimize scalable concepts across retail communication, digital screens, displays, furniture and selected full-store build-outs. Improve Perfect Store guidelines, sell-in materials and execution tools, crafting practical build sketches and communication when needed. Lead store-opening and deployment models and pilots through implementation, validation and scale-up. Define transparency standards and measurement frameworks, using OPEN and internal measurement tool (REEV) for training, activation, follow-up and continuous improvement. Partner with customers, Sales and Key Account teams to co-create solutions that translate commercial priorities into strong in-store experiences. Manage project budgets and performance, and collaborate with cross-functional teams, vendors and build partners to deliver to agreed standards. Skills & Capabilities Around 5 years of experience in retail marketing, shopper marketing, category management, retail development or a similar commercial role. Experience across retail messaging, electronic signage, product showcases, fixtures and store envir