Descripción
Drink More Water, together we grow.All the great people here at waterdrop (https://www... 1 Senior PR & Communications Manager (f/m/d) Your responsibilities at waterdrop®:PR Strategy, Corporate Communications & Reputation * Shape and maintain waterdrop®'s global PR strategy and content calendar together with leadership and marketing * Translate the brand narrative into consistent messaging, story angles, and assets for global and local use * Own waterdrop®'s LinkedIn strategy and content - our primary channel for corporate storytelling and thought leadership * Identify and drive thought-leadership opportunities for waterdrop®'s leadership team * Set up and maintain a media monitoring process to track coverage and sentiment across markets, and use those insights to refine strategy * Maintain a small set of direct relationships with top-tier and global media outlets for corporate-level announcementsLocal Market Enablement * Act as the main point of contact for local marketing teams on their PR agency work, setting direction and reviewing output * Push local teams and their agencies toward sharper, more relevant coverage * Validate PR agency output against quality and relevance standards, and support markets in sourcing new agencies when needed * Work directly with PR agencies in markets without a local marketing manager to own this * Create and maintain a PR playbook for local teams and agencies - messaging guidelines, do's and don'ts, and escalation pathsCross-Functional & Stakeholder Collaboration * Represent PR in cross-functional and leadership discussions * Partner with Brand Strategy, Marketing, Legal, People/HR, and local marketing teams on sensitive or reputation-relevant matters * Support leadership visibility: prepare leaders for interviews, public appearances, and press momentsCrisis & Reputation Support * Maintain a lightweight crisis-response framework that markets can lean on if needed * Step in to keep messaging consistent if an issue crosses multiple m