Descripción
This role is responsible for driving global market development and launch readiness strategies to support successful product commercialization. Working closely with global, regional, and cross-functional stakeholders, you will lead market-shaping initiatives, develop go-to-market plans, oversee messaging and omnichannel campaigns, and ensure organizational readiness for launch. The position requires strong collaboration across Commercial, Medical Affairs, Insights, Corporate Communications, Patient Advocacy, and external agency partners to deliver impactful customer engagement and world-class launch execution. Experience in strategic and digital marketing within a global environment is highly desirable.Anticipated travel: up to 15% international Principal Accountabilities:- Partner closely with GCL in the development of a cohesive market shaping/ market creation strategy across all customers in coordination across all relevant functions and regions - Lead the execution of marketing development tactical plans in close coordination with cross functional and regional stakeholders, ensuring an omni channel footprint with our customers to enable launch success - Lead onboarding of and partnership with different agency partners to manage development of various tactical assets and programs - Lead the development of messaging hierarchy, creative, unbranded & branded style guidelines, etc - Support and partner closely with GCL in the development of Go-To-Market launch strategies- including Where-To-Play, How-To-Win, Positioning, messaging, lexicon and tactical plan development - Support Launch Readiness Reviews in close collaboration with commercial operations to prepare the cross-functional organization for launch - Support GCL in the formation of global SWOT analyses, identification and mitigation of potential risks associated with product launch - Lead the development and execution of a world-class launch plan that ensures organizational readiness and right-level resource