Descripción
As Director HEOR EMEA Region, you will play a critical role in shaping the functional direction of HEOR within the region, with a direct impact on regional strategy and meaningful input into Business Unit (BU) portfolio strategies. This role ensures that robust evidence generation and compelling value communication are in place to support regional commercial value capture, market access, and medical engagement strategies for both in-market and pipeline products and programs. The Regional HEOR Lead aligns customer priorities with the multidimensional clinical, economic, and system-level value of BD solutions. Main Responsibilities Regional HEOR Strategy and Execution • Develop and execute regional HEOR strategy aligned with commercial, medical, and market access priorities. • Define evidence plans, identify gaps, and drive integrated evidence generation (incl. RWE, database analyses, literature reviews). • Lead development of HEOR models, value dossiers, and communication tools supporting differentiated value propositions. • Apply insights on customer segments, reimbursement pathways, and regional value drivers to inform strategy. • Support market-shaping initiatives and field-based HEOR activities (KOL engagement, insight generation). • Monitor industry trends and HTA developments and guide regional response. Integration of HEOR into New Product Development • Support and drive integration of HEOR into new product development activities. • Embed HEOR into new product development, clinical programs, and lifecycle planning. • Ensure alignment of regional value narratives with global evidence and launch strategies. Cross-Functional Collaboration & Access Support • Partner with reimbursement, regulatory, safety, marketing, and market access teams. • Monitor HTA activity, reimbursement and legislative trends, and support market access submissions. Functional Leadership and Capability Building • Demonstrate HEOR business impact in collaboration with commercial and marketin