Descripción
Your tasks * Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms. * Define a unified brand voice while tailoring sub\-identities for regional markets and channel\-specific audiences. * Develop and maintain a global social style guide, tone of voice, visual language and content pillars. * Lead the creation of a **social\-first content calendar** aligned with product launches, campaigns and educational initiatives. * Partner with creative, product and regional teams to produce native, platform\-optimised content such as video, reels, carousel posts, stories and short\-form audio. * Identify, onboard and nurture **Key Opinion Leaders** across key markets and develop collaborative campaigns that strengthen credibility and reach. * Implement effective community\-management processes covering monitoring, engagement, crisis response and loyalty programmes. * Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R\&D. * Select, implement and optimise **social media management and analytics platforms** such as Sprinklr, Sprout Social and Brandwatch. * Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership. * Act as the global hub for social media, working closely with regional marketing, PR and e\-commerce teams. * Coach local market managers on best practices, ensuring consistency while respecting cultural nuances. Your profile * 5–7 years of experience in social media, ideally within consumer health, beauty, FMCG or an international consumer brand. * Proven experience developing and scaling social media strategies across multiple markets and accounts. * Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage. * Fluent English, written and spoken; German and/or French