Descripción
Growth Marketer – E\-Commerce Location: Sonnentalstrasse 21, 8600 Dübendorf Work model: Hybrid – 4 days in the office Who we are Pflegewegweiser, part of the Entyre Group, is one of the fastest\-growing health\-tech scale\-ups in Switzerland and the US — 500\+ employees, locations from Zurich to Boston, and a mission that truly matters: helping people live independently at home. We make sure families are compensated for caring for their loved ones, and supply them with the homecare products they rely on every day. Pflegewegweiser Shop is a startup within this scale\-up. We're building an e\-commerce business from the ground up. That means: no legacy accounts to inherit, no 40\-page media plans, and no waiting three quarters for your test to go live. You launch it, you own it, you read and interpret the numbers, and you act accordingly. What you'll own The paid engine. You own Google Search, Shopping, and PMax end\-to\-end — from campaigns to assets to budget. You run the Merchant Center and the shopping feed like they're yours — because they are: clean data, healthy diagnostics, well\-maintained feeds. Meta \& creatives. You plan, launch, and optimize our Meta campaigns. You drive the creatives that feed them — static and video — from in\-house production to briefing and directing agencies. You know a winning ad isn't luck, it's a testing pipeline. Funnels. You build marketing funnels across the entire customer journey and continuously optimize them — from first click to repeat purchase. Growth sprints. You design experiments that open up new growth opportunities beyond day\-to\-day optimization. You find the growth opportunities we haven't identified or tapped yet. New bets. You develop new business models together with the Head of E\-Commerce, stress\-test them, and make them better — expanding what the shop can be. The setup. You question existing setups and processes, iterate on them, and make them better. If something is slow, manual, or "just grew that way," y